What makes Brand SRK bigger , better and persisting than Brand Rajni and Brand Kamal

A thought on supremacy of arrogance and why humbleness is tosh …

Rajni-Kant , the only hero whose films Kant flop , Kamal Hassan , the only star who Hass an impact on the viewers mind. Both are living legends and future gods of Indian cinema for contributing immensely for it – One for pushing the boundaries of stardom to a whole new level ( Rajni has a fan following that stretches from Brazil to Bangladesh & Japan to Germany ) and the other for stretching the human limit for acting ( he alone has contributed half of the Oscar nominations and has 21 Filmfare Awards , the highest in India.)
But both are in their last stages of unrivalled autonomies.

Newer crop of actors are coming up who can act well and take Indian films to the global level. As for fan following , in these days of “Digital Connect”, fan following has little meaning. And there are Bollywood stars who visionary consolidated their fan bases into financial centres, production houses and international recognition. Name of that person is SRK- Shah Rukh Khan.
Brand SRK is only going bigger. From the stages of romantic hero , then family boy then a splurge of different roles and now as the unrivalled Badshah of Bollywood, SRK has evolved much. But what has helped him the most is his desire to be the top, that conceited , supremely irritating and always successful arrogance coupled with business acumen .
He viewed himself as the King Khan when he was entering the film industry itself. He , after a few years down the lane had launched a company called as Dreamz Unlimited , which unfortunately did not take off. Later he tried again and it became Red Chillies, a force to reckon with in VFX and an unhooded threat to established production houses like Dharma , YRF , etc .
Also , with some of his films becoming cult hits like DDLJ , KKKG , Devdas ,OSO, Chak De , Don series , JTHJ , Chennai Express and Happy NewYear , he made himself an icon in the world market. He created an international fan following , that will respond to his every film , irrespective of the content.

He has this desire to be the best always. It doesn’t matter he apes the Shahenshah Bachan or makes jokes on Thalaivar Rajni , he ALWAYS seeks to evolve into a bigger icon than them. He used his brand to create an scenario called SRK – his smile lands you roles(Deepika) & his displeasure ban( Yo Yo Honey Singh). Truly, he has become Badshah due to the fact he has almost overbearing arrogance lit by the burning passion.
Rajni and Amitabh are humble , Kamal can only do so much at 60 , but Brand SRK will outlast them all.